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Casepp2.docx

Labrand, L. (2020). Best Branding Practices in China: Luxury Industry | GreenBook | GreenBook.org. Greenbook.

Prange, C. (2018). Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals) (Softcover reprint of the original 1st ed. 2016 ed.). Springer.

Sun, Y., Wang, R., Cao, D., & Lee, R. (2021). Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination. Journal of Fashion Marketing and Management: An International Journal.

Ajitha, S., & Sivakumar, V. J. (2019). The moderating role of age and gender on the attitude towards new luxury fashion brands. Journal of Fashion Marketing and Management: An International Journal, 23(4), 440-465.

Ban, Z., & Lovari, A. (2021). Rethinking crisis dynamics from the perspective of online publics: A case study of Dolce & Gabbana’s China crisis. Public Relations Inquiry, 10(3), 311–331.

D’Arco, M., Marino, V., & Resciniti, R. (2019, June). How to (Not) Survive a Social Media Firestorm: The Dolce & Gabbana’s Ad Debacle in China. In International Conference on Advances in National Brand and Private Label Marketing (pp. 181-189). Springer, Cham.

Dallabona, A., & Giani, S. (2020). The Good, the Bad, and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity. In Storytelling in Luxury Fashion (pp. 38-50). Routledge.

Friedman, V. (2019, June 13). The Resurrection of Dolce & Gabbana. The New York Times.

Goldentuler, J., & Tiessen, M. (2019). The Corporate Crisis Management of Colour Blind Advertising: A Case Study of Dolce & Gabbana’s and H&M’s Racially Charged Campaigns. Ryerson University Ontario, Canada.

Hyatt, P. (2020, February 18). Top 5 Asia market entry tips straight from the experts. Trade Ready.

Islam, M., & Singh, B. N. (2020). Factor affecting attitude and purchase intention of luxury fashion product consumption: a case of Korean university students. Sustainability, 12(18), 7497.

Labrand, L. (2020). Best Branding Practices in China: Luxury Industry | GreenBook | GreenBook.org. Greenbook.

Prange, C. (2018). Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals) (Softcover reprint of the original 1st ed. 2016 ed.). Springer.

Ren, Y., & Yuan, Z. (2022, January). Marketing Strategy and Consumer Psychology. In 2021 International Conference on Social Development and Media Communication (SDMC 2021) (pp. 100-106). Atlantis Press.

Sun, Y., Wang, R., Cao, D., & Lee, R. (2021). Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination. Journal of Fashion Marketing and Management: An International Journal.

Wekwerth, Z. M. (2019). Responding to online firestorms on social media: an analysis of the two company cases Dolce & Gabbana and Gucci (Master's thesis, University of Twente).

Yu, S., & Hu, Y. (2020). When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing. Journal of Retailing and Consumer Services, 54, 102010.

Yu, X., & Yuan, C. (2019). How consumers’ brand experience in social media can improve brand perception and customer equity. Asia Pacific Journal of Marketing and Logistics.

Zheng, Y. (2020). The Country of Origin Effect in Dolce & Gabbana’s Commercial, “DG Loves China”.

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