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You are the new business analyst for Cunningham Holdings. The CEO of the CHL hospitality subsidiary, Oscar Cunningham has assigned you the task to conduct a statistical analysis of the current accommodation business data (scroll down to see the CHL Accommodation Data.xlsx) and prepare an 800 word report summarising your findings addressing the five issues below.
Issue 1: Determine current average pricing of the accommodation by brands, states, and locations
Issue 2: Determine whether price differentiation exists among the accommodation brands.
Issue 3: Determine whether price differentiation exists between states among the accommodation brands.
Issue 4: Determine whether price differentiation exists between locations among the accommodation brands.
Issue 5: Determine if the introduction of the Comfort brand has increased internal competition among the other accommodation brands.
