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Consider the following issues when completing the strategic audit:
o The growth of a startup turbulent and highly competitive industry, and the challenges it faces.
o The difficulties in sustaining the initial momentum of growth for a company operating in a volatile business environment.
o The effects of a dynamic business environment on a company’s performance and the importance of strong strategic planning in sustaining long term growth.
o A study of JetBlue’s growth and expansion during one of the most turbulent times in the history of is aviation.
o The reasons for JetBlue’s initial popularity and success, and whether the airline’s initial growth had been unsustainable
o The factors that caused JetBlue’s growth to falter, and whether the airline could have avoided any of its problem through better strategic planning.
o JetBlue’s future prospects in light of its main strengths and weaknesses.
o The steps that JetBlue can take in the future to avoid hurdles in its growth.
