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Businesses employ number of strategies to gain competitive advantage over their competitors. Many times the outcome is influenced by the strategies of their competitors, changes in the business environment and ability of the leadership influences the businesses’ strategy and response. There is also increasing importance of CSR is also influencing business like never seen before.
Assessment Task Description
For this assignment, you are required to select any company from the list given below (Focus only on their UK operations) and perform the following tasks.
i. Jaguar Land Rover
ii. Marks and Spencer
iii. ASOS
iv. Harrods
v. Sports Direct
1. Perform a SWOT and PESTEL analysis for chosen company.
2. From the analysis in task 1, in your opinion, evaluate how the changes in PESTEL factors has influenced the Opportunities and Threats business. Critically comment on how the company is addressing their Strengths to negate Threats and Weakness affecting their Opportunities.
3. Recommend a suitable leadership style from Daniel Goleman’s (2000) leadership styles that according to you will help them meet their business objectives. Justify your choice using appropriate literature and examples.
4. Critically comment on their Corporate Social Responsibilities in the processes using evidence from your research.
