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Read the "Icebreaker" case I uploaded, answer the following questions, do not need any specific format or introduction paragraph, do not need any name and project title. Format like following: Q1: Answer Q2: Answer Please get to the point directly, PLEASE Use strategic concepts, Entrepreneurial strategy and economic concepts to analyze those questions. Read the case carefully. Useless answer or just general answer will not accept. Do not copy the quotes from the case and please go over those data information too. Thank you.
Case Assignment #4: Icebreaker
1. Why has Icebreaker been successful in Europe and the US?
2. In 2007, should Icebreaker enter the Chinese market? What are the qualitative arguments for and against?
3. If Icebreaker were to enter China, what should its market entry, sales, distribution and marketing strategy look like?
