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Walt Disney
1. In building his empire, what was the pattern in Walt’s stream of actions?
2. Do a SWOT analysis of the company at the time Eisner was taking over.
3. What were the changes in business-level strategy that Michael Eisner introduced into each of Disney’s principle lines of business? Why were they
successful?
4. Consider animated films as Disney’s “core” business. From there, describe Disney’s progression of corporate-level strategies. How did each of these
moves add value at the business level? Why were they so successful?
5. What do you think of Disney’s future prospects? Can Eisner maintain growth at its current level? Why do you believe this?
