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Aristotle defined character as “the decisions a person makes when the choice is not obvious.” Another well-known definition of character is the way people act when no one is looking. Firms that have “character” tend to perform better over time.
1. Find at least 1 Scripture verse that is related to character and to a firm that has character.
2. In a 500-word (12 point, double-spaced) document that is in current APA format, discuss your Scripture verse within the context of marketing management.
3. Relate this to a specific for-profit brand or business organization of your choosing.
4. Use two scholarly sources as references.
Discuss how Christian faith impacts marketing management decisions in the selected
organization, including how faith was the source of its marketing management decisions, and how many company founders have demonstrated such faith.
