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A major beverage producer is considering launching a cinnamon flavored, sparkling beverage.
Before they launch the product the marketing team for Rocket Fizz (proposed name) has a few issues they would like you to address with a survey of soda drinkers, including:
How do consumers feel about the name Rocket Fizz?
Which consumers are most attracted to this product (e.g, demographics, psychographics)?
What factors are most important when selecting a soda or sparkling beverage?
How do consumers feel about cinnamon flavored products?
How would consumers rate the sodas and sparkling beverages they currently consume?
Are consumers interested in this product as a stand-alone beverage, or as a mixer with alcohol? Why and how?
What foods would go well with a cinnamon soda?
Would consumers be more interested in this product if it were caffeinated, e.g., an energy drink?
How likely are consumers to try this product if it were recommended by a server in a restaurant?
What price is considered fair for this new product?
