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Choose an advertising campaign (Links to an external site.) (not a singular advertisement) for a particular product or service that has print and video ads and do a deep semiotic reading discussing what cultural mythologies are being reflected by the campaign. Consider these questions when you are developing your argument: What cultural myths/beliefs (like conspicuous consumption (Links to an external site.), the American Dream (Links to an external site.), counterculturalism (Links to an external site.), etc.) is the ad campaign perpetuating or deconstructing? What stereotypes (about race, class, gender, sexual orientation) is the campaign perpetuating or deconstructing? How does it compare to a similar ad campaign from the past? Are different ads in the campaign focusing on different mythologies?
