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Consider yourself as a full fledge ad agency
(Account Executive , Creative Director, Graphic Designer, Research Analyst, Media Planner, Technician, Operations Manager)
Name your agency
Part 1)
Write a brief introduction about your agency that includes the following:
Who you are?
What are your services?
What is your philosophy?
Who are your major clients?
Part 2)
Choose your client
Do a quick monkey survey
Show the results in pie charts, bar charts, graphs, etc.
Based on the results work on a SWOT analysis
Part 3)
Identify your client’s problem or opportunity
Present your solution based on the above results
Show how you may present it i.e. TV, radio, social media, outdoor, etc.
Show examples of how to implement it i.e. TV Storyboard, Radio Script, social media platforms and their layouts, and outdoor layouts, etc.
Part 4)
How this may solve your client’s problem or exploit their opportunity?
What is the duration of your campaign?
What are the expected results of this campaign?
Part 5)
Why should I choose your ad agency?
What is special or unique about your agency?
What is your promise and how you may keep it?
