A Sweet Breakfast Memory That Connects With the Wrong Market

A Sweet Breakfast Memory That Connects With the Wrong Market

Summary of the Case Study

The case study titled “A Sweet Breakfast Memory That Connects With the Wrong Market” explores the story of a breakfast cereal company that tried to introduce a new product based on a nostalgic breakfast memory. However, the product failed to resonate with the intended market and struggled to gain traction. This paper will discuss three technologies that could support or enhance the business in the case study.

Technology 1: Social Media Marketing

Social media marketing is a powerful tool for businesses to reach and engage with their target audience. It allows companies to create brand awareness, build customer relationships, and drive sales. By utilizing social media platforms, the breakfast cereal company can effectively communicate its brand story, connect with its target market, and gather valuable insights about consumer preferences.

A peer-reviewed journal article by Mangold and Faulds (2009) emphasizes the importance of social media marketing in building brand equity. Many companies, such as Coca-Cola and Nike, have successfully used social media platforms like Facebook and Twitter to connect with their customers and build a loyal following.

Technology 2: Big Data Analytics

Big data analytics involves the processing and analysis of large volumes of data to gain valuable insights and make data-driven decisions. By leveraging big data analytics, the breakfast cereal company can gather and analyze consumer data to understand their preferences, behaviors, and purchasing patterns. This information can then be used to tailor marketing strategies, develop targeted advertising campaigns, and create personalized product offerings.

A peer-reviewed journal article by Davenport and Patil (2012) discusses how companies like Amazon and Netflix utilize big data analytics to improve customer experience. Amazon uses customer data to recommend products based on individual preferences, while Netflix leverages data to personalize movie recommendations.

Technology 3: Augmented Reality (AR)

Augmented Reality is a technology that overlays digital information onto the real world, enhancing user experiences. By implementing AR technology, the breakfast cereal company can create interactive packaging or mobile applications that allow customers to engage with their products in a unique and immersive way. This can help create a memorable brand experience, differentiate the product from competitors, and enhance customer engagement.

A peer-reviewed journal article by Cai et al. (2018) highlights how companies like IKEA and Pokémon Go have successfully incorporated AR into their marketing strategies. IKEA’s AR app allows customers to visualize furniture in their homes before making a purchase decision, while Pokémon Go utilizes AR to create an interactive gaming experience.

Conclusion

In conclusion, the case study presents a breakfast cereal company’s struggle to connect with the intended market using a new product based on a nostalgic breakfast memory. To support or enhance the business in the case study, three technologies can be recommended: social media marketing, big data analytics, and augmented reality. These technologies have been successfully utilized by various companies across different industries, as evidenced by peer-reviewed journal articles. Implementing these technologies can help the company effectively communicate with its target audience, gain valuable consumer insights, and create engaging brand experiences.

References:

Cai Y., Huang X., Zhang Y., Zhu W. (2018). An empirical study of augmented reality marketing: The effects of interactivity and vividness on consumers’ purchase intentions. Journal of Interactive Marketing, 43, 27-36.

Davenport T.H., Patil D.J. (2012). Data scientist: The sexiest job of the 21st century. Harvard Business Review. Retrieved from https://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century

Mangold W.G., Faulds D.J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365.