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1. WRITE A Creative Brief
a. Select a product (you can pick a product that you have worked with on previous assignments) – select a brand name
Your objective is to promote this new product in the marketplace, you need to make a memorable and lasting impression in the consumer’s minde big benefits of your product
b. Select a target audience
c. Describe the target audience, describe their activities and needs in terms of your product
d. Create a logo and slogan for your product (if you have done this on a previous assignment, try to make some changes that you think will improve the emotional connection between target audience and brand
e. Mandatories – you must mention the brand name, show the logo and the slogan as you promote the product
