The Global Marketing Case:
Living in a dynamic volatile global environment, it has become more crucial for many countries to assess the political risk and the local culture of any country that any one wishes to invest in or have any trade relations with. Having been witnessing an increase tension around the world due to different political risks in the Middle east, Last December, the Houthi’s جماعة الحوثيين started targeting ships that are sailing towards the Israeli ports. As has been declared by the Houthi group, this has come as a support to Gaza. Yet, some of those ships are actually carrying shipments meant to be delivered to Palestinian exporters/importers. Taking into considerations that Palestinians don’t have any sovereignty or control over any ports of entry ( sea, land, sky ), any exports or imports have to go through Israeli point of entries, and most likely through Israeli shipping companies. Having to deal with this reality, and knowing the different circumstances and complex environmental factors ( internal and external ) surrounding this war, please answer the following questions.
The Questions
1. What is the trade volume between Palestine and Israel ? please explain if it is a surplus or a deficit. What are the main exchanged products or services between both countries?
2. What is the political risk for any global investor who would want to invest in Palestine ?
3. What are the consequences and the impact of the Houthi’s in the red sea on the Palestinian importers/exporters ( if any )? Explain thoroughly and with details.
4. Speaking of cultural identity and its importance in global marketing, do you see any risks on the identity of the Palestinian culture by being supported by the Houthi’s ? Please explain carefully and with details.
5. As a global marketing advisor, what would you recommend to mitigate the risks on the Palestinian trade environment following the October 7th war.