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The Theory of Monopoly: A Case Study of Amazon in the E-commerce Industry

 

The term monopoly is very common in regular conversation and in the news. The theory of monopoly we are learning in this chapter, however, makes a specific argument that may or may not not align with how regular people use the term monopoly.
For this assignment, I would like you to pick a company you have seen referred to as a monopoly (either in the news or in conversation) and argue whether it resembles this theory or not.
1.) state what company you picked and specifically what industry they are competing in. If they compete in multiple, pick one.
2.) list the specific explanation for how a pure monopoly forms in our chapter, and the two types of monopoly. (Use the specific vocab for our chapter or you risk a 0 for Al/plagiarism) What does the theory predict about price and quantity in the market in comparison to perfect competition?
3.) Does this company you picked resemble the theory of monopoly firm in our chapter (the exact theoretical definition of monopoly, not the legal or colloquial one)? Specifically, how does it or does it not resemble the theory as you outlined it in 2.)?

Sample Answer

 

The Theory of Monopoly: A Case Study of Amazon in the E-commerce Industry

1. Company Selection

I have chosen Amazon, a company often referred to as a monopoly in the e-commerce industry. While Amazon competes in various sectors, I will focus on its dominance in the online retail market.

2. Theory of Monopoly

In our chapter, a pure monopoly forms when a single firm is the sole producer of a product with no close substitutes and significant barriers to entry prevent other firms from entering the market. The two types of monopoly discussed are natural monopolies, where one firm can produce at a lower cost than multiple firms due to economies of scale, and artificial monopolies, which arise from government regulations or patents granting exclusive rights. The theory predicts that in a monopoly market, the price is higher and the quantity produced is lower compared to perfect competition due to the firm’s market power to set prices without competition.

3. Resemblance to Monopoly Theory

Amazon’s position in the e-commerce industry exhibits characteristics of a monopoly firm as outlined in our chapter. Amazon holds a significant market share in online retail, allowing it to wield substantial market power. The company’s vast network, efficient logistics, and brand recognition contribute to barriers that deter potential competitors from entering the market, resembling the concept of barriers to entry in monopoly theory.

Moreover, Amazon’s ability to influence prices and control the online retail landscape aligns with the prediction of higher prices and lower quantities in a monopoly market compared to perfect competition. The company’s dominance has led to concerns about anti-competitive practices and its impact on smaller retailers, reflecting the implications of market power associated with a monopoly firm.

While Amazon may not fit the traditional definition of a pure monopoly due to some competition in the e-commerce space, its unparalleled market position and influence demonstrate similarities to the theoretical framework of a monopoly outlined in our chapter. The company’s strategic practices and market dominance showcase elements of monopolistic behavior that have raised questions about its impact on competition and consumer welfare within the e-commerce industry.

 

 

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