Choosing one company that does business in two countries or more.

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Some items that can be done the same in both countries and some items that have to be changed from one country to the other:

Marketing

Branding: The brand identity and messaging can be the same in both countries, as long as it resonates with the target audience in both countries.
Advertising: The advertising creative can be the same in both countries, but the media channels used may need to be different. For example, in China, TV is still a major advertising channel, while in the US, digital advertising is more important.
Pricing: The pricing strategy can be the same in both countries, but the actual prices may need to be different due to differences in the cost of living and the purchasing power of consumers.
Human Resource Management

Recruitment: The recruitment process can be the same in both countries, but the specific recruiting channels used may need to be different. For example, in China, social media is a very popular recruiting channel, while in the US, job boards are more common.
Compensation and benefits: The compensation and benefits package can be the same in both countries, but the specific benefits offered may need to be different due to differences in the labor laws and tax regulations.
Performance management: The performance management system can be the same in both countries, but the specific performance metrics used may need to be different due to differences in the business environment.
Pricing

Pricing strategy: The pricing strategy can be the same in both countries, but the actual prices may need to be different due to differences in the cost of living and the purchasing power of consumers.
Pricing tactics: The pricing tactics used may need to be different in order to be effective in both countries. For example, in China, consumers are more likely to be sensitive to price, so a company may need to use more aggressive pricing tactics in order to be competitive.
The differences between countries can exist due to a number of factors, including:

Cultural differences: The cultural norms and values of different countries can have a significant impact on marketing, advertising, and human resource management. For example, in China, it is considered rude to directly ask someone their age, so a company would need to be careful about how they collect this information in their recruiting process.
Legal differences: The laws and regulations of different countries can also have a significant impact on marketing, advertising, and human resource management. For example, in the US, it is illegal to discriminate against employees based on their race or gender, while in China, this is not the case.
Economic differences: The economic conditions of different countries can also have a significant impact on marketing, advertising, and human resource management. For example, in a country with a high cost of living, a company may need to pay their employees more in order to attract and retain talent.
It is important to be aware of the differences between countries when doing business internationally. By understanding these differences, companies can develop marketing, advertising, and human resource management strategies that are effective in different countries.