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Greenpeace SWOT Analysis
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Greenpeace SWOT Analysis
Introduction
Greenpeace has prevailed with regards to accomplishing its underlying goal, which was to stop the US's atomic weapon testing in The Frozen North. The organization's projects, campaigns, and activities have been funded by supporters, allowing it to grow continuously. Climate change, deforestation, overfishing, commercial whaling, genetic modification of life forms, and atomic conflict are their primary areas of focus (Collins, 1985). The organization uses marches, protests, and campaigns to spread its beliefs about climate change, overfishing, deforestation, commercial whaling, and genetically modified organisms (GMOs).
Greenpeace SWOT Analysis
Strengths
According to the SWOT analysis, one of Greenpeace's primary strengths is the organization's regional presence in numerous regions. It guarantees that the objective market is effectively open and decides the organization's span.
The extensive product portfolio of the company has the potential to support it in both expanding its customer base and achieving a healthy equilibrium between losses from one product category and profits from others.
Greenpeace. (2018). Our Commitment to Environmental Justice, Equity, Diversity, and Inclusion. Greenpeace USA.
Harter, J.-H. (2004). Environmental Justice for Whom? Class, New Social Movements, and the Environment: A Case Study of Greenpeace Canada, 1971-2000. Labour / Le Travail, 54(11), 83.
Kiguwa, P., & Ally, Y. (2018). Constructed representations of street protest violence: Speaking violence, speaking race. Peace and Conflict: Journal of Peace Psychology, 24(1), 36–43.
Mays, N. (2019). OBSOLETE: Interest Groups and Civil Society in Public Health Policy. Reference Module in Biomedical Sciences, 11(6). https://doi.org/10.1016/b978-0-12- 801238-3.98838-x
