Consider a segment of the fast food industry such as pizza (Domino’s, Papa Johns) or burgers (McDonalds, Wendys), fried chicken, and so on. To ground your thinking, list the names of 5 companies from the segment you choose. Respond to the following:
What type of market data can these companies collect?
How might this data be used in a marketing planning?
Brand Equity
Consider a product you are familiar with. Analyze its brand equity in the following areas:
Brand awareness
Brand loyalty
Perceived quality
Brand associations
Brand assets
Ethical and Legal Considerations in Social Media Marketing
Find a current news article in which ethical or legal concerns have been raised regarding social media marketing.
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