Innovation and International Markets

Chapter 7 gives a very detailed review of what it takes to enter, develop and sustain a business in the global marketplace. The conventional wisdom is that larger companies have an advantage when it comes to entering the global market. The video brings out the advantages SMEs may have over large organizations when it comes to taking the lead in international business through disruptive innovations. Do you agree or disagree? Use one other source, either an article or video to bolster your opinion. Be sure to reference this source