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The case materials consist of two portions, a written portion (which can be found in your course pack) and an online multimedia portion (which can be accessed using the link below).
http://eproduct.hbsp.harvard.edu/eproduct/product/m_ideo/content/index.htmlLinks to an external site.
How would you characterize IDEO’s human-centered innovation culture, process, and philosophy? What are the core elements?
Why not start out with a survey? It would have been quicker and cheaper, and IDEO could have involved many more customers.
You watched the customer interview video (Chapter 3.2 in the online multimedia portion) from IDEO’s exploratory phase. What features of the interaction contributed to the team’s ability to identify relevant pain points?
