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Part I: Discuss some of the reasons why companies become sponsors of sports teams, sporting events, and individual players.
Part II: Briefly discuss any possible negative outcomes such a relationship could produce, and why.
Part III: Provide an example of either a positive or a negative sport sponsorship relationship. Explain why this sponsorship is positive or negative.
Part IV: Please visit the following links and respond to the questions below: Q Scores; Most Marketable Athletes in the World in 2020
What is a Q Score?*
How do Q Scores impact professional athletes?
Should professional athletes strive for high Q Scores? What are the benefits of high Q Scores? Are low Q Scores problematic for athletes? Why or why not?
Finally, what are your thoughts about the athletes who appear on the “Most Marketable” list for 2020? Do you see what you would expect, or are you surprised? Please explain.
