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• Write a brief (100-150 words) company background of Southwest Airlines. • Describe Southwest Airlines’ organizational culture. Does the Culture fit well with the organization’
• Conduct a SWOT analysis of Southwest Airlines. You need to provide your own original analysis, Don’t summarize information from someone else’s SWOT analysis.
• Based on findings from your SWOT analysis, what strategies should Southwest Airlines pursue at Business Unit, and Functional levels of strategy? Explain fully.
• What is an appropriate organizational structure for Southwest Airlines? Explain fully.
• Does Southwest Airlines have a sustainable competitive advantage? Explain fully.
• How should Southwest Airlines prepare for major crises in the future?
