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1. In what ways does the customer value proposition offered by Blockbuster differ from that of Netflix? (Be specific).
2. Identify the generic business-level strategy (i.e., cost leadership, differentiation, focused cost leadership, or focused differentiation) pursued by Blockbuster and Netflix (see accompanying slide deck for more information).
3. As of 2023, which group of rivals represents the greatest competitive threat to Netflix? Use https://en.wikipedia.org/wiki/Video_on_demand (Links to an external site.) for further definition of competitive groups. (Transactional VOD, Subscription VOD, or Near VOD). Explain.
4. Pick a rival from the group you chose above, and predict their likely strategic actions.
5. What specific actions should Netflix take to address the threats posed by this rival?
