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Select a corporate crisis that gained national news attention and hurt the organization’s reputation with customers and the community.
Provide a short description of the crisis (how it began, the damage it caused, etc.) Describe why this was considered a crisis and not a conflict.
Describe how the organization managed the crisis. Evaluate how successful or unsuccessful the organization was in managing the crisis. Describe the effective methods the organization used to address the crisis and recommend what the organization could have done differently to handle the situation more effectively, if necessary.
