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As economies everywhere struggle to recover from the global pandemic, there is little doubt that many regions will look to the potential of tourism as a tool to help local businesses regain their footing in local economies. More specifically, many communities will look to festivals and events, not only for the economic boost, but also to help rebuild a sense of community. It is for these reasons that the assessments for this course are built around one common concept: the development of a festival that will help local small businesses and create community spirit.
Instructions
Your task is to develop a food festival for a small community. It can be in your region or an area you are familiar with, but it cannot be an existing event. Using the template provided, you are to develop a formal marketing plan for the proposed food festival.
It is important to note that you are encouraged to take elements from your first four assignments and incorporate them, where appropriate, into this final project. These previous assignments have been designed to help you prepare for this major project, so take advantage of the work you have already done.
