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What is the role of emotional appeal with effective advertising? Would you consider humor to be an important element for effective advertisements? Why or why not? In what circumstances might humor not be appropriate?What are the keys to creating effective copy and design for advertisements? What components does a campaign need to break through the advertising clutter? How might we grab the attention of the consumer?What are the keys to creating effective copy and design for advertisements? What components does a campaign need to break through the advertising clutter? How might we grab the attention of the consumer?
