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1. Collaboration in a business environment is a best practice that leverages the collective knowledge of the
team assembled. Peer evaluation and support, provided in the spirit of continuous improvement and
organizational success, result in higher quality deliverables than generally possible by the efforts of an
individual. Please describe the process you plan to use to conduct research, identify findings, and present a
preliminary outline indicating how you intend to organize the project deliverable.
2. Please review the process and outlines of other students, providing an objective assessment and
constructive feedback that will help strengthen the effectiveness of their efforts and the quality of the finished
product.
3. Understanding the customer profile is essential to the overall marketing plan. The customer profiles also
help with selecting the correct media for the target markets. Complete the following:
Provide an overview of your product
Choose three possible profiles for your product’s target market/audience. Explain the profiles.
4. How can this type of information on consumers be used by the marketing manager in its marketing
communications & strategy?
5. Assess the market being targeted. What group(s) of consumers would most likely be drawn to the product?
What are some ethical and legal implications? Explain why you are targeting these segments and three
possible channels you would use to place your product for distribution to this target market.
