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Select an organization, e.g., a corporation, company, firm or association
(ideally, an organization which you have some interest in joining) for in-depth analysis of
their sales and customer service practices.
- Introduction
Background and Context: Discuss the type of industry, products/services, existing
channels, competition in the context of sales and customer service, and how 17
MGT 2268 – Sales and Customer Service
organizational vision and strategies have influenced their sales and customer
service management. - Analysis of Personal Selling & Sales Management Approach
- Analysis of Customer Service & Customer Turnoffs
3.1 Analysis of Organizational Systems, Policies &Culture
3.2 Analysis of Individual Actions - Analysis of the Use of Data and Technology for Sales & Customer Service
- Recommendations
- Conclusion
- References
