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• Put yourself in the role of an advertiser for a product or service that you’re interested in. Is the Internet an attractive channel for you? How might
you use the Internet to reach customers you are most interested in? Where might you run ads? Who might you target? Who might you avoid? How might the
approach you use differ from traditional campaigns you’d run in print, TV, or radio?
• How might the size (money spent, attempted audience reach) and timing (length of time run, time between campaigns) of ad campaigns online
differ from offline campaigns?
