Many organizations see public relations as a job anyone with a computer and a social media account can perform. Budgets for PR and other types of communication are often the first to be cut during the lean times. Pick an organization and make an argument to your hypothetical boss about why s/he should not cut your budget for research-specific activities. Identify what type(s) of research you would conduct, why it’s important, and how it will help achieve a specific organizational goal or objective. Use the language and terminology you have encountered in this week’s readings. How do you describe the value of research and how does one convince company leaders it is important to the bottom line.,