The Rise of Subscription-Based Revenue Models in the Software Industry

After reading the chapter and watching and reading the sources below, give an example of a business and the type of revenue strategy they are using to earn revenue. Your example must be different from the articles/videos below but similar. Ex: low pricing, freemium, or unit sales. Explain your example and how it applies to the revenue model.

NPR audio – new window. Plain text: https://www.npr.org/templates/story/story.php?storyId=112042428?storyId=112042428
Taco Bell: https://fortune.com/2017/01/09/taco-bell-mcdonalds-dollar-menu/
HBR Freemium: https://hbr.org/2019/03/how-companies-can-get-the-most-out-of-a-freemium-business-model