In 2015, Google founders Larry Page and Sergey Brin announced that Google would become “Alphabet,” a parent company over all of the company’s many divisions. Google would become just one division under that parent company, as What’s behind Google’s Alphabet shakeup?,” a YouTube video hosted by The Verge, explains. Many people think that one of the biggest reasons for the restructuring is financial accounting–in other words, to please Google’s shareholders.
Learn more about the Alphabet restructuring by reading The Alphabetic Order: The Benefits of Google’s Corporate Restructuring, written by Eric Harding for USA Business Review
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https://businesschief.com/leadership-and-strategy/alphabetic-order-benefits-googles-corporate-restructuring-part-1-1
After you have watched the above video and read the above article, answer the following questions:
What are the pros and cons of the Alphabet restructuring for the company’s financial accounting?
Why would the restructuring likely be appreciated by the company’s shareholders?
If you were a shareholder, what concerns might you have about the restructuring?