Exploring Music Consumption and Its Influence on Customer Behavior: A Comparative Analysis

Topic: Music Psychology: Music consumption and how music influences customer behaviour.

Introduction – Outline your interest in the topic area chosen and explain what you had expected to find out in this specific field of research. Describe who you have identified as the research experts in that field by including approximately 3- 5 references to their articles/chapters and explain what they contributed in that field (approx. 450 words)
Rationale – Describe how the literature is used in each study to make an argument for the importance of the research. Provide a commentary on how similar or different the selection of literature is and any biases that are apparent (approx. 500 words)
Methods – Compare the research methods used by the investigators in three studies and reflect on the similarities and differences in their research questions, approach to data collection and analysis
Why did the researchers collect that type of data?
Why that much data?
How did they analyse the data?
How clear is the connection between the data and the analysis and the findings? (approx. 500 words)
Findings – Consider the similarities and differences in the findings of the three studies and whether they contradict or affirm one another. Reflect on the ways researchers interpret the findings and which findings are highlighted or minimised in the discussion (approx. 500 words)
Conclusion – Reflect on the strengths and limitations of the three chosen studies and make suggestions for future research, take note of any biases within the studies that could have influenced their methods and findings. (approx. 450 words)
References – Include your page of references, listing all of the literature you have cited in the assignment. You can use any referencing style as long as you are consistent. The preferred referencing style in Music Psychology is APA.