Diversification Strategy Analysis: Johnson & Johnson

 

Based on the case “Johnson & Johnson” from the textbook (attached is the case )provide a response to the following questions:

1. What kind of diversification strategy does J&J pursue, related or unrelated? Explain and justify your answer.

2. How does J&J create value through diversification? (Through economies of scope, market power, corporate parenting, corporate restructuring, or something else?) Explain and provide examples.