Persuasive Cover Letter for Marketing Coordinator Position

 

Locate a job advertisement from an actual company. You may use a companys website or any of the online job databases (for example, monster.com, careerbuilder.com, UABs Handshake, etc.) to find your ad. You can find a more extensive list of these online job resources on page 342 (Table 13.1) in your text. However, the ad you choose should contain enough details to allow you to create a specific response. Try to find the name of an actual contact person if at all possible.

You should then compose a resume cover letter that adequately fits the job description. Be sure to use your own wording, not simply copy the sample letters well review in class. To make your cover letter as precise as possible, it will be helpful for you to research the company and position you choose using online resources, such as Google, the companys website, and/or the databases available through Sterne Library (for example, Lexis/Nexus Companies, Business Insights: Essentials, Hoovers Company Records, Business Source Premier, etc.). Pay careful attention to how your stated skills and experience fit the jobs overall requirements. If necessary, you may embellish your achievements in order to meet the qualifications for employment.

 

The Impact of Social Media on Culture and Ethical Obligations of Communication Platforms

Let’s take a look at how communication platforms such as the ones addressed in this module’s reading can impact culture. Describe an instance in which media has influenced people’s behavior on both an individual and societal level. Was the influence positive or negative? Explain your reasoning. Be sure to back up your belief with research and valid documentation to strengthen your argument. Do you believe there is an ethical obligation for media platforms to positively impact culture? Why or why not?

For your response posts with contrasting views on the ethical obligations for communication platforms. Explain the differences in your viewpoints and offer an example backed by research and documentation to support your perspective.

News Production Research Theory Worksheet Analysis

 

 

Complete the News Production Research Theory Worksheet . After reading Chapter 13 (specifically p. 332-333, under the New Production Research heading), you will evaluate each of the four news outlet samples provided in the worksheet (K-LOVE, Los Angeles Daily News, Associated Press via Yahoo News, and Fox News).

Define the “slant” of each sample as an example of fragmented, personalized, dramatized, or normalized news convention. Utilize the criteria in your textbook reading to identify the defining criteria of each convention. For example, dramatized news convention offers a hero, a villain, and a conflict. Identify these elements in the sample provided. Continue this practice for the other examples based on the specific criteria of each convention.

Leveraging Social Media to Connect Celebrities with Target Audiences

 

How can social media be used to connect public figures, organizations, and products with exactly the right audience? For this short paper assignment, choose an entity (a public figure, group, company, program, or product) that interests you and take a critical look at how social media is being used to get the right message across to just the right people. You will also have a chance to exercise the APA formatting skills you practiced in the first module while you are applying what you have been learning about social media.

 

 

 

The Deviance of Billie Holiday’s “Strange Fruit” in Confronting Racism

 

As we have learned in this Module, for an act to be labeled deviant or not depends on many factors, including location, audience, and the individual committing the act (Becker 1963).

Billie Holiday’s recording of Strange Fruit, a song about lynching in American society, raised awareness about the brutality of racism and white supremacy. Despite being banned from the radio after its 1939 release, Strange Fruit was named Song of the Century, by Time Magazine in 1999 and included in the National Recording Registry on January 27 2003, Many argue Billie Holiday’s Strange Fruit continues to resonate today.

Why was this song banned? Who is this song denouncing? Why is singing a song considered a deviant act?

 

 

Analyzing the Equifax Data Breach: Legal and Ethical Implications

 

1. Complete the readings for the module, including Chapter 1 in Byars & Stanbury (2018).
2. Write a 1- to 2-page paper analyzing “The Equifax Data Breach” (p. 19) (Excerpted from text) The Equifax Data Breach:
In 2017, from mid-May to July, hackers gained unauthorized access to servers used by Equifax, a major credit reporting agency, and accessed the personal information of nearly one-half the U.S. population. Equifax executives sold off nearly $2 million of company stock they owned after finding out about the hack in late July, weeks before it was publicly announced on September 7, 2017, in potential violation of insider trading rules. The company’s shares fell nearly 14 percent after the announcement, but few expect Equifax managers to be held liable for their mistakes, face any regulatory discipline, or pay any penalties for profiting from their actions. To make amends to customers and clients in the aftermath of the hack, the company ordered free credi monitoring and identity-theft protection. On September 15, 2017, the company’s chief information officer and chief of security retired. On September 26, 2017, the CEO resigned, days before he was to testify before Congress about the breach. To date, numerous government investigations and hundreds of private lawsuits have been filed as a result of the hack.
3. In your paper, address the following questions:
a. Which elements of this case might involve issues of legal compliance?
b. Which elements illustrate acting legally but not ethically?
c. What would acting ethically and with personal integrity in this situation look like?
d. How do you think this breach will affect Equifax’s position relative to those of its competitors? How might it affect the future success of the company?
e. Was it sufficient for Equifax to offer online privacy protection to those whose personal information was hacked? What else might it have done?
4. Be sure to organize your response (written or video) with an introduction, body, and conclusion, and support your response with cites from your Byars and Stanbury (2018) textbook in current APA format.

 

 

The Impact of Media Content on Representation and Bias

• Watch/listen to 4 different types of media content from below. The 4 media content you choose must all be different and not used twice (i.e. two drama films)
Local News program National News Program
Longform feature TV/Film Drama
TV/Film Documentary Non-fiction Podcast
Website news article Podcast (no comedy)
Fictional content
Provide the following information:
• What type of content:
Name of content:
When released/aired:
Summary of the content (what is this story about?):
• Analyze the lead and supporting characters. Through your observation of the content, what are the characters’ strength and weaknesses? Do they possess any stereotypes? How do they represent their role in terms of race, gender, and class?
• Analyze the show scenes. What scenes stood out to you in terms of race, gender, class portrayals? If warranted, run the ‘Women Stereotype’ and/or ‘Black Stereotype’ tests. Make sure you note when in the content it happened (i.e. 1 hour, 6 minutes into the movie). Was the portrayal positive or negative? What made you come to that decision?
• Finally, which of the 8 media theories can you apply to any part of the content? List when it happened, describe the scene(s), and why you felt it falls within the media theory.
Non-fiction content
Provide the following information:
What type of content:
Name of content/show:
When aired:
Summary of the content (What is the story about?):
• Where in the media bias chart does the source of this information found?
• Bullet point the facts that have been disseminated in this story. Are they within context or has information been skewed or omitted to appease the content maker’s audience?
• Review the quotes or soundbites used. List the name and title of the person (or organization source). Are they a primary (Immediate, first-hand accounts of a topic, from people who had a direct connection with it) or secondary source (https://umb.libguides.com/PrimarySources/secondary )? Does their information match the context of the story?
• Using the media bias chart, find the same story from a media source that’s on the opposite spectrum. What factual information matches? What factual information differs from your original source?