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Assess the external environment of the organization. Based on your assessment and the strengths and weaknesses you identified in Part 1, evaluate opportunities
for that organization to add economic, social, and environmental value.
Recommend an opportunity that meets the following criteria:
• Best capitalizes on the organization’s valuable, rare, and hard-to-imitate resources
MGTCB/576 Competency 1 Rubric Page 2 of 3
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• Is least impacted by the organization’s weaknesses
• Takes the best advantage of the external environment
Create a 13- to 15-slide PowerPoint presentation to present your assessment, evaluation, and recommendation. Include the following:
• Cover slide
• Agenda slide
• Description of the organization (1 slide)
• Summary of the strengths and weaknesses of the organization (2 slides)
• Key aspects of your assessment of the external environment that present opportunities for adding value, such as trends, unmet needs, unsolved problems,
underserved consumer groups, and so on (2-3 slides)
• Evaluation of opportunities to add economic value (1 slide)
• Evaluation of opportunities to add social value (1 slide)
• Evaluation of opportunities to add environmental value (1 slide). N
